Set Sail for Successful Marketing in 2013

Gustav Adolf, King of Sweden (1594-1632) commissioned the building of Vasa, the flagship of a new and improved Swedish Navy in 1625 as a way of communicating to the world that Sweden was a strong and growing power on the world stage.

The ship took two years to build, was due to have 72 guns, carry approx. 450 men and was the biggest battleship with two gun decks in the world at the time.

The maiden voyage was sadly to be her last as a gust of wind upon leaving port on 10^th August 1628 caused her to lean, and as the lower gun ports were open, the inevitable disaster was over in minutes, leaving the ship upright on a 30 metre deep sea bed with topsails still above the water line.

Following an investigation where shipwrights, carpenters, officers and crew were called to give testimony, the outcome blamed someone who died on the ship.

The moral of the story is that if you have a vision, ensure you have the right team aboard to make your vision a reality – from conception through to the final end game.

We are great at strategic marketing planning, so if you have ambitions to take your business to increased success in 2013, we will not only provide the direction to sail in, but when implemented appropriately, will steer your course true to the desired destination.

Call Karen now to discuss your marketing plan for an even more successful 2013, now on 01296 584834.