After finally getting round to reading the Guardian's supplement on Superbrands from the weekend, I was left feeling that this is a supplement that all companies should read, to ensure they 'get' the key message of what these Superbrands have been doing to make them superbrands.
They have all been really clear on what they stand for, been distinctive in their markets and managed to stay that way by constantly moving with the times, as new technologies and trends emerge, to stay relevant to their customers.
Relevancy is always key to your marketing approach, however what's even more improtant for any business is to be 'culturally relevant'. So being aware of new trends, new ways to engage your customers, new technologies that will enable them to engage more easily with you, are opportunities for you to grasp. Believe me they're coming and some are already here.
So if you want to find out how Future Trends will affect your business and give you the foresight to be prepared to have products and services ready to meet them, then attend our Future Trends presentation on Thurs 18th April in Bicester and Thurs 25th April in Milton Keynes.
Click here to book your place http://www.enterprisemarketing.co.uk/seminars/
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