If you want to leverage the Easter bank holiday weekend to promote your business or specific product lines, to increase your sales, win new customers and keep existing ones, why not take a look at our '12 Top Tips for Easter Promotions' here http://www.enterprisemarketing.co.uk/wp-content/uploads/2013/03/03-25-13-Easter-Top-Tips.pdf and/or listen to some ideas from my video blog here http://www.youtube.com/watch?v=4VI3OImL4-g.
Wishing you an eggcellent Easter with lots of great Easter promotions. :)
Monday, 25 March 2013
Wednesday, 6 March 2013
Cultural Relevance
After finally getting round to reading the Guardian's supplement on Superbrands from the weekend, I was left feeling that this is a supplement that all companies should read, to ensure they 'get' the key message of what these Superbrands have been doing to make them superbrands.
They have all been really clear on what they stand for, been distinctive in their markets and managed to stay that way by constantly moving with the times, as new technologies and trends emerge, to stay relevant to their customers.
Relevancy is always key to your marketing approach, however what's even more improtant for any business is to be 'culturally relevant'. So being aware of new trends, new ways to engage your customers, new technologies that will enable them to engage more easily with you, are opportunities for you to grasp. Believe me they're coming and some are already here.
So if you want to find out how Future Trends will affect your business and give you the foresight to be prepared to have products and services ready to meet them, then attend our Future Trends presentation on Thurs 18th April in Bicester and Thurs 25th April in Milton Keynes.
Click here to book your place http://www.enterprisemarketing.co.uk/seminars/
They have all been really clear on what they stand for, been distinctive in their markets and managed to stay that way by constantly moving with the times, as new technologies and trends emerge, to stay relevant to their customers.
Relevancy is always key to your marketing approach, however what's even more improtant for any business is to be 'culturally relevant'. So being aware of new trends, new ways to engage your customers, new technologies that will enable them to engage more easily with you, are opportunities for you to grasp. Believe me they're coming and some are already here.
So if you want to find out how Future Trends will affect your business and give you the foresight to be prepared to have products and services ready to meet them, then attend our Future Trends presentation on Thurs 18th April in Bicester and Thurs 25th April in Milton Keynes.
Click here to book your place http://www.enterprisemarketing.co.uk/seminars/
Thursday, 6 December 2012
Direct Mail that Goes Straight to the Heart
My daughter is dog mad. She begged me to sign up to sponsor Charlie, a rescue dog, one Saturday morning when the Dogs Trust were outside our local supermarket. I can honestly say that for the £1 a week that we donate it is worth every penny.
Since the summer, when we started this, my daughter has received a couple of personally addressed messages from Charlie, to say thank you for sponsoring him and how well he's being looked after. Today she recieved a Christmas card from Charlie, which she so enjoyed reading, she decided to write back to him and wish him a wagtastic Christmas too.
Marketing is all about relationships and The Dogs Trust are not only building a great relationship between Charlie, the dog, and my daughter, who also wants to go an visit him next year; they are also building a relationship with me, because the joy that my daughter gets every time she receives a letter from Charlie, is worth its weight in gold.
I love great examples of marketing communication and this is truly great. When marketing creates great emotional connections with your customers, patients, donors or members, you receive the loyalty and the income that goes hand in hand with it. Well done Dogs Trust and I think you can safely see your donation level increasing next year.
Since the summer, when we started this, my daughter has received a couple of personally addressed messages from Charlie, to say thank you for sponsoring him and how well he's being looked after. Today she recieved a Christmas card from Charlie, which she so enjoyed reading, she decided to write back to him and wish him a wagtastic Christmas too.
Marketing is all about relationships and The Dogs Trust are not only building a great relationship between Charlie, the dog, and my daughter, who also wants to go an visit him next year; they are also building a relationship with me, because the joy that my daughter gets every time she receives a letter from Charlie, is worth its weight in gold.
I love great examples of marketing communication and this is truly great. When marketing creates great emotional connections with your customers, patients, donors or members, you receive the loyalty and the income that goes hand in hand with it. Well done Dogs Trust and I think you can safely see your donation level increasing next year.
Wednesday, 5 December 2012
2020 Vision
Great news that Curiosity can expect a twin in 2020 to accompany it on the red planet. That's a vision and I'm sure a plan is well and truly in place to ensure the destination is reached.
Do you have a plan in place, not for 2020 (or maybe you do), but for 2013? With all the good(!?) news about the economy today, if ever a plan was required to reach the goals you have for your business, now is the time. It's not easy running a business, it's not easy keeping the team motivated, sometimes the end game gets a bit blurred, however you stand a better chance of thanking your lucky stars and reaping the benefits once you get to that goal, if you have a plan in the first place of how you're going to get there.
We're all about planning here, and we already have BIG plans afoot for 2013, so if you want to join our mission to obliterate bad marketing and generate great profitable marketing that works, you better plan a call to me now! 01296 584834.
Do you have a plan in place, not for 2020 (or maybe you do), but for 2013? With all the good(!?) news about the economy today, if ever a plan was required to reach the goals you have for your business, now is the time. It's not easy running a business, it's not easy keeping the team motivated, sometimes the end game gets a bit blurred, however you stand a better chance of thanking your lucky stars and reaping the benefits once you get to that goal, if you have a plan in the first place of how you're going to get there.
We're all about planning here, and we already have BIG plans afoot for 2013, so if you want to join our mission to obliterate bad marketing and generate great profitable marketing that works, you better plan a call to me now! 01296 584834.
Wednesday, 21 November 2012
Set Sail for Successful Marketing in 2013
Gustav
Adolf, King of Sweden (1594-1632) commissioned the building of Vasa, the
flagship of a new and improved Swedish Navy in 1625 as a way of communicating
to the world that Sweden was a strong and growing power on the world stage.
The
ship took two years to build, was due to have 72 guns, carry approx. 450 men
and was the biggest battleship with two gun decks in the world at the time.
The
maiden voyage was sadly to be her last as a gust of wind upon leaving port on
10th August 1628 caused her to lean, and as the lower gun ports were
open, the inevitable disaster was over in minutes, leaving the ship upright on
a 30 metre deep sea bed with topsails still above the water line.
Following
an investigation where shipwrights, carpenters, officers and crew were called
to give testimony, the outcome blamed someone who died on the ship.
The
moral of the story is that if you have a vision, ensure you have the right team
aboard to make your vision a reality – from conception through to the final end
game.
We are great at strategic marketing planning, so if
you have ambitions to take your business to increased success in 2013, we will not only provide the direction to sail in, but
when implemented appropriately, will steer your course true to the desired
destination.
Call
Karen now to discuss your marketing plan for an even more successful 2013, now
on 01296 584834.
Tuesday, 23 October 2012
Fancy Yourself??
If you want to have your face on your credit card, what does that say about you? Are you a brand in your own right? And what does your brand stand for? To find out more about this trend and the other 19 that will be discussed on 7th November, come along to 'The 20 Future Trends Everyone Needs to Know' presentation and book your place here. http://www.enterprisemarketing.co.uk/upcoming-events/
Friday, 19 October 2012
In with the New and the Old
There is a big percentage of the poulation that want the latest thing ...NOW! However when the latest thing is something old, you may well already have it! Whether it's a vintage car, vintage clothing used in a modern way with new accessories, new is also the old with a new twist. Hear more on Weds 7th November at the '20 Future Trends Everyone Needs to Know' presentation to understand how future trends will affect your customers, their behaviours and your sales. http://www.enterprisemarketing.co.uk/upcoming-events/
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