With the great news that the Star Wars Rights acquired by Disney from George Lucas means that we'll have new Star Wars movies from 2015, it got me thinking about how businesses can revamp, repackage and re-market old, out of date products and services.
Star Wars came out 36 years ago, yet the strength of the brand will ensure sci-fi fans will be rejoicing with new films and spin offs featuring specific characters, (as they did with the Marvel character-specific movies) as well as generating multi-million pound revenues for Disney.
So, depending on how long you have been trading, which products / services could you revive to meet the demands of this modern world? I would love someone to fill my car for me and clean my windscreen at the same time, when I'm at the petrol station, especially when raining, like they used to do when I was a kid.
If you're not sure if some of your older products / services can be revamped, or would be relevant for today's market, you can easily find this out. Simply conduct some market research, perhaps initially among your existing customers. The feedback may be enough to establish a desire for it, with some design / functionality modifications.
The proposed updated model / service could then be tested with some focus groups to establish the reasons why the product or service would be desirable and identify the key messages that will engage with the ideal audience.
Too often we're so focussed on the next bright shiny thing, that we can forget some of the great things we already have and only need to apply some creative thinking to make it relevant for today.
And I'll be first in the queue for the new Star wars movies - the first one was the one that made me the sci-fi fan I am! Can't wait.
http://www.enterprisemarketing.co.uk/market-research/
