Direct Mail that Goes Straight to the Heart

My daughter is dog mad. She begged me to sign up to sponsor Charlie, a rescue dog, one Saturday morning when the Dogs Trust were outside our local supermarket. I can honestly say that for the £1 a week that we donate it is worth every penny.

Since the summer, when we started this, my daughter has received a couple of personally addressed messages from Charlie, to say thank you for sponsoring him and how well he's being looked after. Today she recieved a Christmas card from Charlie, which she so enjoyed reading, she decided to write back to him and wish him a wagtastic Christmas too.

Marketing is all about relationships and The Dogs Trust are not only building a great relationship between Charlie, the dog, and my daughter, who also wants to go an visit him next year; they are also building a relationship with me, because the joy that my daughter gets every time she receives a letter from Charlie, is worth its weight in gold.

I love great examples of marketing communication and this is truly great. When marketing creates great emotional connections with your customers, patients, donors or members, you receive the loyalty and the income that goes hand in hand with it. Well done Dogs Trust and I think you can safely see your donation level increasing next year.

2020 Vision

Great news that Curiosity can expect a twin in 2020 to accompany it on the red planet. That's a vision and I'm sure a plan is well and truly in place to ensure the destination is reached.

Do you have a plan in place, not for 2020 (or maybe you do), but for 2013? With all the good(!?) news about the economy today, if ever a plan was required to reach the goals you have for your business, now is the time. It's not easy running a business, it's not easy keeping the team motivated, sometimes the end game gets a bit blurred, however you stand a better chance of thanking your lucky stars and reaping the benefits once you get to that goal, if you have a plan in the first place of how you're going to get there.

We're all about planning here, and we already have BIG plans afoot for 2013, so if you want to join our mission to obliterate bad marketing and generate great profitable marketing that works, you better plan a call to me now! 01296 584834.

Set Sail for Successful Marketing in 2013

Gustav Adolf, King of Sweden (1594-1632) commissioned the building of Vasa, the flagship of a new and improved Swedish Navy in 1625 as a way of communicating to the world that Sweden was a strong and growing power on the world stage.

The ship took two years to build, was due to have 72 guns, carry approx. 450 men and was the biggest battleship with two gun decks in the world at the time.

The maiden voyage was sadly to be her last as a gust of wind upon leaving port on 10^th August 1628 caused her to lean, and as the lower gun ports were open, the inevitable disaster was over in minutes, leaving the ship upright on a 30 metre deep sea bed with topsails still above the water line.

Following an investigation where shipwrights, carpenters, officers and crew were called to give testimony, the outcome blamed someone who died on the ship.

The moral of the story is that if you have a vision, ensure you have the right team aboard to make your vision a reality – from conception through to the final end game.

We are great at strategic marketing planning, so if you have ambitions to take your business to increased success in 2013, we will not only provide the direction to sail in, but when implemented appropriately, will steer your course true to the desired destination.

Call Karen now to discuss your marketing plan for an even more successful 2013, now on 01296 584834.

 

Fancy Yourself??

If you want to have your face on your credit card, what does that say about you? Are you a brand in your own right? And what does your brand stand for? To find out more about this trend and the other 19 that will be discussed on 7th November, come along to 'The 20 Future Trends Everyone Needs to Know' presentation and book your place here. http://www.enterprisemarketing.co.uk/upcoming-events/

In with the New and the Old

There is a big percentage of the poulation that want the latest thing ...NOW! However when the latest thing is something old, you may well already have it! Whether it's a vintage car, vintage clothing used in a modern way with new accessories, new is also the old with a new twist. Hear more on Weds 7th November at the '20 Future Trends Everyone Needs to Know' presentation to understand how future trends will affect your customers, their behaviours and your sales. http://www.enterprisemarketing.co.uk/upcoming-events/

Are You Sitting Comfortably?

We all like a good story, so does your idea of 'self' and your status depend on being able to tell a good one? Interestingly, this is one of the future trends that I will be discussing in more detail at my presentation on 7th November. For more details, click here http://www.enterprisemarketing.co.uk/upcoming-events/

Status - A new meaning for the Future?

Status traditionally was all about big houses, fast cars and excess of accumulated high value, often premium brand, items. In the future status will still mean that for some, however to find out what it will mean to others come along to the '20 Future Trends Everyone Needs to Know' presentation on 7th November. Click hetre to book http://www.enterprisemarketing.co.uk/upcoming-events/

Sub Space Breadcrumbs

Over the next couple of weeks as I prepare my presentation for the 7th November when I will share with those attending 'The 20 Future Trends Everyone Needs to Know', I will be providing a taster of each of the trends, which will give you a flavour of them and, I trust encourage you to dive in and join us for a throughly interesting, enlightening and revealing evening. You'll be able to say that you have seen the future too! To book your place for only £45 + VAT, simply go to http://www.enterprisemarketing.co.uk/upcoming-events/

Want a glimpse of the future? Want to know how your customers will behave and more importantly, buy, in the future? Well I am presenting some insights into future behaviours on Wednesday 7^th November 6pm-8pm at Bicester Golf Club.

This information is the result of 12 months’ worth of research from a global research organisation. Thousands of their ‘scouts’ from all over the world have provided key information on changes in consumer behaviour and buying habits. Click here to book your place for a very interesting evening that you can't really afford to miss. Book online at www.enterprisemarketing.co.uk/upcoming-events to secure your place for only £45 + VAT. 

I look forward to seeing you there.

Refreshing War of the Worlds

Just heard that Jeff Wayne is re-recording his epic War of the Worlds soundtrack featuring Gary Barlow (both men can do no wrong in my book) refreshing the classic sound track from its original 1978 recording. Even classics need a bit of a refresh to stay current and the same is true of any marketing activity and branding. Times change, your customers needs change too and your own marketing needs to reflect that. If you don't know how things have changed and need to review your situation, in preparation for a new world of opportunity for your business, get in touch. karen.moule@enterprisemarketing.co.uk

Friends, Aliens, Martians - lend me your ears

We haven't established if there is life on Mars yet and we're already introducing them to music! Hilarious. I don't have a problem with introducing new products and services to new markets, but this is a little extreme. :) Want help launching your new product or service - contact us - not NASA 01296 584834.

Planning for Happy Landings

Good to hear that Curiosity will have a companion on Mars in 2016. However, like all good things it takes planning. We are currently busy with several strategic marketing plans for clients who are also looking to the future to ensure they have an efficient process in place to implement their marketing plan and ultimately achieve their goals, wherever their destination may be. And we'll be following Curiosity's progress with interest as we're a bit keen on all things spacy too! For more info visit www.enterprisemarketing.co.uk