My daughter is dog mad. She begged me to sign up to sponsor Charlie, a rescue dog, one Saturday morning when the Dogs Trust were outside our local supermarket. I can honestly say that for the £1 a week that we donate it is worth every penny.
Since the summer, when we started this, my daughter has received a couple of personally addressed messages from Charlie, to say thank you for sponsoring him and how well he's being looked after. Today she recieved a Christmas card from Charlie, which she so enjoyed reading, she decided to write back to him and wish him a wagtastic Christmas too.
Marketing is all about relationships and The Dogs Trust are not only building a great relationship between Charlie, the dog, and my daughter, who also wants to go an visit him next year; they are also building a relationship with me, because the joy that my daughter gets every time she receives a letter from Charlie, is worth its weight in gold.
I love great examples of marketing communication and this is truly great. When marketing creates great emotional connections with your customers, patients, donors or members, you receive the loyalty and the income that goes hand in hand with it. Well done Dogs Trust and I think you can safely see your donation level increasing next year.
Thursday 6 December 2012
Wednesday 5 December 2012
2020 Vision
Great news that Curiosity can expect a twin in 2020 to accompany it on the red planet. That's a vision and I'm sure a plan is well and truly in place to ensure the destination is reached.
Do you have a plan in place, not for 2020 (or maybe you do), but for 2013? With all the good(!?) news about the economy today, if ever a plan was required to reach the goals you have for your business, now is the time. It's not easy running a business, it's not easy keeping the team motivated, sometimes the end game gets a bit blurred, however you stand a better chance of thanking your lucky stars and reaping the benefits once you get to that goal, if you have a plan in the first place of how you're going to get there.
We're all about planning here, and we already have BIG plans afoot for 2013, so if you want to join our mission to obliterate bad marketing and generate great profitable marketing that works, you better plan a call to me now! 01296 584834.
Do you have a plan in place, not for 2020 (or maybe you do), but for 2013? With all the good(!?) news about the economy today, if ever a plan was required to reach the goals you have for your business, now is the time. It's not easy running a business, it's not easy keeping the team motivated, sometimes the end game gets a bit blurred, however you stand a better chance of thanking your lucky stars and reaping the benefits once you get to that goal, if you have a plan in the first place of how you're going to get there.
We're all about planning here, and we already have BIG plans afoot for 2013, so if you want to join our mission to obliterate bad marketing and generate great profitable marketing that works, you better plan a call to me now! 01296 584834.
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